The process of optimizing your small business website for search performance may feel overwhelming, especially if you are just starting to learn about this critical marketing consideration. Whether you’re just learning how to do keyword research or exploring the various SEO tools on the market, there are many key decisions to make about your website […]
The Importance of Mobile Website Optimization for Small Business Read More »
As a small business owner, the Internet provides a valuable opportunity to introduce your brand to the world, share your products/services, and increase your sales. But simply creating a website isn’t enough to start seeing results. You need to find a way to break through the online “noise” and direct traffic to your website, and
How to Create a Content Marketing Funnel That Converts Read More »
Both short-form and long-form content play an important role in content marketing. You may be wondering, what is the difference and how can they help to propel your business forward? Is long-form content better than short-form content or vice versa? In this article, we’re going to look at the importance of content length and how
Short-Form Vs Long-Form Content for Your Business Read More »
As small business owners, we often have to take on many different roles including that of being our own marketing department. But for those with no previous marketing experience, the concept can be daunting and overwhelming. Especially when you find yourself navigating through the many terms and buzzwords. To help you get started, let’s take
When you invest in any area of your business, the goal is to get the highest possible value out of your investment. Why should your content be any different? By learning how to repurpose your blog content, you can take a single blog post and create a wide range of valuable material. The best part?
Google reports that 51% of shoppers used Google to research a purchase that they plan to make. With over 1 billion websites in the world, how do you stand out? How do you build a website that will rank in Google Search for your potential customers? One of the best ways to grab the attention
10 Reasons to Hire a Freelance Writer for Your Small Business Website Read More »
You’ve learned all about the benefits of business blogging and decided that this is the year that you are going to make it a focus in your overall marketing plan. If so, the next step is to start creating content that will perform. If you’re stuck for ideas, you’re in luck! In this article, we
It’s a buzzword that comes up quite often in today’s digital economy, but you may be wondering what is content marketing and how can you use it to build your business? In this quick guide, I will break down the basics of content marketing. I’ll also share some actionable tips to get started leveraging this
Many small business owners have heard the recommendations to add blogging for business to their marketing plan, but with their ever-growing to-do list, it can be hard to find the time. This is especially true if you aren’t aware of the benefits or return on your investment. In this article, we’re going to discuss 8
